Digital Marketing kya hai?
uchch star par, dijital maarketing dijital maadhyamon jaise khoj injan, vebasait, soshal meediya, eemel aur mobail aip ke maadhyam se vitarit vigyaapan ko sandarbhit karata hai. in onalain meediya chainalon ka upayog karana, dijital maarketing vah vidhi hai jisake dvaara kampaniyaan vastuon, sevaon aur braandon ka samarthan karatee hain. upabhokta anusandhaan utpaadon ke lie dijital saadhanon par bahut adhik nirbhar hain. udaaharan ke lie, googlai maarketing inasaits ke saath thinking mein paaya gaya ki 48% upabhokta khoj injan par apanee poochhataachh shuroo karate hain, jabaki 33% braand vebasaiton par aur 26% mobail anuprayogon mein khojate hain.
jabaki aadhunik din dijital maarketing chainalon kee ek bahut badee pranaalee hai, jisake lie vipanak ko bas apane braand par savaar hona chaahie, onalain vigyaapan keval chainalon kee tulana mein bahut adhik jatil hai. dijital maarketing kee vaastavik kshamata ko praapt karane ke lie, maarketars ko engejament maarketing ke maadhyam se prabhaav daalane vaalee rananeetiyon kee khoj karane ke lie aaj ke vishaal aur jatil kros-chainal kee duniya mein gaharee khudaee karanee hogee. judaav vipanan samay ke saath aapake dvaara ekatr kie gae deta ke aadhaar par sambhaavit aur lautane vaale graahakon ke saath saarthak baatacheet karane kee vidhi hai. graahakon ko ek dijital paridrshy mein ulajhaakar, aap braand jaagarookata ka nirmaan karate hain, apane aap ko ek udyog vichaar neta ke roop mein sthaapit karate hain, aur jab graahak khareedane ke lie taiyaar hote hain to apane vyaapaar ko sabase aage rakhate hain.
ek omnichhannail dijital maarketing rananeeti ko laagoo karake, graahak graahak judaav ke nae tareekon ke lie daravaaja kholate samay vipanak lakshit darshakon ke vyavahaar mein moolyavaan antardrshti ekatr kar sakate hain. isake atirikt, kampaniyaan pratidhaaran mein vrddhi dekhane kee ummeed kar sakatee hain. invaisp kee ek riport ke anusaar, majaboot omnichhannail graahak sahabhaagita rananeetiyon vaalee kampaniyaan apane graahakon kee tulana mein 89% kee ausat kamazoree rakhatee hain, jinamen kamajor omnichhannail prograam hote hain, jinakee avadhaaran dar sirph 33% hotee hai.
dijital maarketing ke bhavishy ke lie, ham upabhoktaon ke lie upalabdh pahanane yogy upakaranon kee vividhata mein nirantar vrddhi dekhane kee ummeed kar sakate hain. phorbs ne yah bhee anumaan lagaaya hai ki bee 2 bee antariksh mein soshal meediya tejee se sanvaadaatmak ho jaega, khoj injan anukoolan (eseeo) uddeshyon ke lie veediyo saamagree ko parishkrt kiya jaega, aur eemel vipanan aur bhee adhik vyaktigat ho jaega.
aam samasyaen jo dijital maarketing hal kar sakatee hain
apanee maarketing rananeetiyon ka anukoolan karane ke lie, dijital anivaary hai. dijital maarketing aapako apane darshakon ko jaanane mein madad kar sakatee hai, unake baare mein mahatvapoorn deta jaan sakatee hai, aur aise metriks pradaan kar sakatee hai jo aapakee maarketing teem ko vishvasaneeyata pradaan karenge.
samasya: main apane darshakon ko achchhee tarah se nahin jaanata ki aarambh karane ke lie paryaapt hai. apane darshakon ko jaanane mein samay lagata hai, aur jab aapakee maarketing teem ne darshakon ke vyaktitv vikasit kie honge jo ki upayog ke ho sakate hain, to upabhokta sakriy roop se onalain samay vyateet karane ka tareeka us tarah se vyavahaar nahin kar sakate hain jis tarah se aap ummeed karate hain. aapako vibhinn lakshyon ke saath vibhinn bhaashaon ka pareekshan karane kee aavashyakata hogee, yah dhyaan mein rakhate hue ki kuchh varnanakarta alag-alag logon aur khareedaaree chakr mein unake sthaan ke lie apeel karenge. apane aap ko apane darshakon ke lie sanlagn karen aur aap vishvasaneeyata ka nirmaan karenge jo aapako pratiyogita se alag karega.
samasya: mainne apane chainal eseeo ke lie anukoolit nahin kie hain. vipanan prakriya mein aapakee sthiti ke baavajood, eseeo sarvottam prathaon kee samajh hona mahatvapoorn hai. khoj injan rainking mein sudhaar karane ke alaava, aap apane sambhaavit graahakon ko uchch gunavatta, moolyavaan saamagree pradaan karane ke lie sunishchit karane ke lie apane abhiyaan pareekshan aur anukoolan ko sudrdh aur samarthan kar sakate hain.
samasya: mere paas soshal meediya rananeeti nahin hai. bhale hee aap ek orgenik soshal meediya straitejee, ek ped soshal meediya straitejee, ya do ka mishran vikasit karana chaahate hon, lekin isake lie soshal maarketing ka koee na koee roop hona jarooree hai. jabaki soshal meediya braanding aur judaav ke lie utkrsht hai, yah dijital maarketing vigyaapan ke lie ek upayogee chainal bhee ho sakata hai. ek aala aur ek susangat aavaaj ka pata lagaen, dhairy rakhen, aur jaise-jaise aapaka anusaran badhata jaega, aapake vigyaapanon ka prabhaav bhee badhata jaega.
samasya: meree maarketing teemen khaamosh hain. phurteela, drav sanrachanaon ko banaane ke lie sailo se baahar nikalana mahatvapoorn hai. aapake graahakon ko vigyaapanon ke intajaar mein ek chainal mein anukramit nahin kiya gaya hai, isalie aapake vipanan prayaason ko teemon ke saath kros-chainal kaaryakshamata ko tainaat karana hoga jo graahakon ko sanlagn karane ke lie taalika mein kaee kaushal set laate hain. pratyek saamaajik netavark aur chainal mein alag-alag odiyans aur apekshaen shaamil hain, isalie maarketing prayaas pratyek ke lie pooree tarah se alag dikh sakate hain. isamen ton, imejaree, ophars aur yahaan tak ki din ka samay bhee shaamil hota hai.
samasya: main neeche lain ka samarthan karane vaale maitriks par riport karane ke lie apane seeemo ke dabaav mein hoon. dijital maarketing maitriks ke vishaal brahmaand ka samarthan karatee hai jisaka upayog aapake vipanan prayaason kee prabhaavasheelata ko nirdhaarit karane ke lie kiya ja sakata hai, lekin in maitriks ko saavadhaanee se chuna jaana chaahie. pratyek maamala aapake darshakon ke mekap par nirbhar karega aur pratyek chainal par dhyaan kendrit karega. ise dhyaan mein rakhate hue, pratyek chainal ke lie apane lakshyon ko nirdhaarit karake shuroo karen aur meetrik set karen jo aapaka seeemo sabase adhik dekhana chaahata hai.
dijital maarketing ke ghatak
dijital maarketing dijital tachapointon ke ek vishaal netavark mein phaila hai jo graahak din mein kaee baar baatacheet karate hain. in chainalon ka sahee upayog karane ke lie, aapako pratyek kee samajh honee chaahie.
pradatt khoj. bhugataan kiya gaya khoj ya bhugataan-prati-klik (ppch) vigyaapan, aamataur par khoj injan parinaam prshth (sairp) ke oopar ya kinaare par praayojit parinaam ko sandarbhit karata hai. ye vigyaapan aapase pratyek klik ke lie shulk lete hain aur jab kuchh nishchit khoj shabd darj kie jaate hain, to ve aapake anuroop ho sakate hain, isalie aapake vigyaapanon ko vishesh roop se kuchh chaahane vaale darshakon ko lakshit kiya ja raha hai. ye vigyaapan behad prabhaavee ho sakate hain, kyonki ve vyaktiyon ke onalain vyavahaar se praapt deta par nirbhar hote hain aur sahee samay par sambandhit logon ko praasangik vigyaapan pradaan karake vebasait traifik ko badhaava dene ke lie upayog kie jaate hain. in vigyaapanon mein ritaarageting bhee shaamil hai, jisaka arth hai ki graahakon ke kaaryon ke aadhaar par, maarketing otomeshan tool adviteey, vyaktigat kros-pletaform vigyaapan taiyaar kar sakate hain.
khoj injan anukoolan (eseeo). eseeo aapakee vebasait kee saamagree, takaneekee setap aur pahunch ko anukoolit karane kee prakriya hai, taaki aapake prshth keevard ke vishisht set ke lie khoj injan parinaam ke sheersh par dikhaee den. eseeo ka upayog karake aapakee sait par aagantukon ko draiv kiya ja sakata hai, jab ve vyavahaar ko pradarshit karate hue kahate hain ki ve praasangik utpaadon kee khoj kar rahe hain, jo ki gem chenjar ho sakata hai, is par vichaar karate hue ki 90% khoj karane vaale logon ne abhee tak braand ke baare mein ek raay nahin banaee hai (sthiti laibs, 2018) ) hai. jabaki peepeesee aur ritaarageting ka apana sthaan hai, khoj injan anukoolan ke maadhyam se arjit jaivik onalain traifik ka khoj rainking aur, vistaar, kaarbanik sait traifik par bahut prabhaav padata hai. keevard aur vaakyaanshon ka upayog karake, aap eseeo ka upayog vyaapak roop se drshyata badhaane aur sthaayee graahak sambandh shuroo karane ke lie kar sakate hain. saio ko lokapriy keevard aur vaakyaanshon ka upayog karake onalain khoj parinaamon mein vebasait kee raink badhaane aur is prakaar isake kaarbanik sait traifik ke roop mein paribhaashit kiya gaya hai. majaboot eseeo rananeetiyon dijital vipanan abhiyaanon mein behad prabhaavashaalee hain kyonki drshyata ek sthaayee graahak sambandh ka pahala kadam hai.
vishayavastu ka vyaapaar. prabhaavee saamagree vipanan prakrti mein baaharee roop se prachaar nahin hai, balki un upabhoktaon ko shikshit karane aur prerit karane ke lie kaary karata hai jo jaanakaaree maang rahe hain. jab aap aisee saamagree pradaan karate hain jo aapake darshakon ke lie praasangik hai, to yah aapako ek vichaarasheel neta aur soochana ke bharosemand srot ke roop mein surakshit kar sakatee hai, jisase yah sambhaavana kam ho jaatee hai ki aapake any vipanan prayaas sthaitik mein kho jaenge. sv-nirdeshit khareedaar kee aayu mein, saamagree vipanan ko bhugataan kie gae khoj vigyaapan kee tulana mein teen guna adhik praapt hota hai, isalie yah atirikt prayaas ke laayak hai.
saamaajik maadhyam baajaareekaran. prabhaavee soshal meediya maarketing kee kunjee keval sakriy soshal meediya khaaton ke hone se kaheen adhik hai. aapako apane vipanan prayaason ke har pahaloo mein saamaajik tatvon ko bunana hoga taaki sambhav ke roop mein kaee sahakarmee-sahakarmee saajha karane ke avasar paida kar saken. jitana adhik aapake darshakon ko aapakee saamagree ke saath judane ke lie prerit kiya jaata hai, utana hee ve ise saajha karane kee sambhaavana rakhate hain, sambhavatah apane saathiyon ko bhee graahak banane ke lie prerit karate hain.
eemel vyaapaar. do dashakon se adhik samay ke baad, eemel abhee bhee mahatvapoorn jaanakaaree ke saath graahakon tak pahunchane ka sabase tej aur sabase seedha tareeka hai. aaj, saphal eemel abhiyaan avishvasaneey roop se aakarshak, praasangik, jaanakaareepoorn aur aapake graahak ke inaboks mein daphan nahin hone ke lie manoranjak hona chaahie. saphal hone ke lie, aapake maarketing eemel ko paanch mukhy visheshataon ko santusht karana chaahie. unhen bharosemand, praasangik, sanvaadee, chainalon mein samanvit aur rananeetik hona chaahie.
mobail vipanan. mobail upakaranon ko hamaaree jeb mein rakha jaata hai, hamaare bed ke bagal mein baithaaya jaata hai, aur poore din lagaataar chek kiya jaata hai. isase mobail par maarketing avishvasaneey roop se mahatvapoorn ho jaatee hai - do-tihaee upabhokta ek vishisht braand ko yaad kar sakate hain jise unhonne pichhale saptaah mein mobail par vigyaapit dekha hai- lekin mobail bhee isakee antarang prakrti ko dekhate hue bahut hee baareek hai. sms, mms aur in-aip maarketing aapake divais par apane graahakon tak pahunchane ke lie sabhee vikalp hain, lekin isase pare, aapako apane any dijital maarketing chainalon par apane maarketing prayaason ke samanvay par vichaar karana chaahie.
vipanan svachaalan. maarketing otomeshan ek inteegral rikordar hai jo aapake sabhee dijital maarketing ko ek saath jodata hai. vaastav mein, leed prabandhan ko svachaalit karane vaalee kampaniyon ko chhah se nau maheene ke samay mein raajasv mein 10% ya usase adhik kee kamee dikhaee detee hai. isake bina, aapake abhiyaan ek mahatvapoorn laapata tukade ke saath ek adhooree pahelee kee tarah dikhenge. maarketing otomeshan sophtaveyar streemalain karata hai aur maarketing kaaryon aur varkaflo ko svachaalit karata hai, parinaamon ko maapata hai, aur aapake dijital abhiyaanon ke nivesh (aaroaee) par ritarn kee ganana karata hai, jisase aapako raajasv tejee se badhane mein madad milatee hai. maarketing svachaalan aapako un mahatvapoorn antardrshti praapt karane mein madad kar sakata hai jisamen kaun se kaaryakram kaam kar rahe hain aur jo nahin kar rahe hain, aur yah aapako apanee kampanee kee nichalee rekha par dijital maarketing ke prayaason se baat karane kee anumati dene ke lie maitriks pradaan karega.
ek saphal dijital maarketing prograam ka aaroaee
dijital maarketing roi mein maanak bainar vigyaapanon ke ap-phrant pebaik se bahut adhik shaamil hai, dijital maarketing spes mein kaarbanik saamagree vipanan bhee ek pramukh khilaadee hai.
dijital maarketing vigyaapanon se pare graahakon tak pahunchatee hai. sattar pratishat intaranet upayogakarta kantentavars paaramparik vigyaapanon (emadeejee, 2014) ke maadhyam se utpaadon ke baare mein jaanana chaahate hain.
dijital maarketing kantent maarketing ko sanchaalit karata hai. sheersh paanch bee 2 bee kantent maarketing rananeeti soshal meediya kantent (92%), ee-nyoozaletars (83%), aapakee vebasait par lekh (81%), blog (80%), aur in-parsan ivents (77%) (srot) ) hai.
eseeo ke lie dijital maarketing mahatvapoorn hai. khoj shabd ke lie 32.5% traifik sheyar ke lie googlai khaate par pahala kaarbanik khoj parinaam (chitaka)
apane dijital maarketing prograam kee yojana banaana, kriyaanvayan aur anukoolan karana
pahale apane darshakon aur lakshyon ko nirdhaarit karake apane dijital maarketing kaaryakram kee shuruaat karen, aur phir sunishchit karane ke lie ki aap hamesha sudhaar kar rahe hain, metriks rakhen.
charan 1: apane darshakon ko pahachaanen aur unhen vibhaajit karen. aaj khareedaaron ko har tachapoint par ek vyaktigat anubhav kee ummeed hai. aisa karane ke lie, aapako unake janasaankhyikeey, drdh aur takaneekee visheshataon ko samajhana hoga aur saath hee unake savaalon aur dard binduon ko kaise sambodhit karana chaahie.
charan 2: lakshy aur maap rananeeti sthaapit karen. vyakti ko nirdhaarit karane ke lie darshakon kee jaanakaaree ka upayog karen aur apane lakshyon aur maap kee rananeeti ko sthaapit karane ke lie unakee bikree yaatra ka spasht drshtikon praapt karen. mahatvapoorn metriks mein impreshan, pahunch, klik, klik-thret (chtr), sagaee kee dar, roopaantaran, leed prati leed (chpl), prabhaavee laagat parthasaind (aichpm), saath hee nivesh ke lie ritarn (roi) jaise baik-end metriks shaamil hain ), vigyaapan kharch (roas), pahale-aur maltee-tach etribyooshan, aur aajeevan graahak mooly (lchv) par vaapasee.
charan 3: apana edatek aur chainal set karen. vigyaapan takaneek ko neviget karane mein kuchh samay lag sakata hai, isalie sunishchit karen ki aapake paas sahee deta prabandhan pletaform (deeemapee), dimaand-said pletaform (deeesapee), aapoorti-said pletaform (esesapeees), aur vigyaapan eksachenj shuroo hone se pahale aapake paas hain. apanee teem ko sanrekhit karen, sabhee ke uddeshyon ko sampreshit karen, aur dikhaen ki unake chainal dijital maarketing kee badee tasveer mein kaise phit hote hain.
charan 4: lonch aur anukoolan karen. dijital maarketing ka upayog adhigrahan, poshan, graahak nishtha ke nirmaan aur braanding ke lie kiya ja sakata hai. niyamit roop se metriks kee sameeksha karen, taaki aap jaan saken ki aap kahaan se nikaal rahe hain aur aapako is uchch-prabhaav, uchch-maang vaale sthaan mein neta banane ke lie kaam karane kee aavashyakata hai.
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