Google खोज पर विज्ञापन कैसे करें: यातायात नियंत्रण का लाभ उठाना

Googlai aapake utpaad ya seva ko khojane ke lie graahakon ke lie ek shaanadaar jagah hai. haalaanki, googlai khoj vigyaapan soshal meediya jaise any vigyaapan pletaphaarmon kee tulana mein samajhane ke lie thoda mushkil ho sakata hai.

khoj injan vipanan (saim) daraane vaala ho sakata hai, lekin ek baar jab aap mool baaten aur kuchh visheshagy yuktiyaan seekh lete hain, to aap isamen koodane ke lie taiyaar honge!

yahaan chlichkfunnails par, ham bikree fanal ke maadhyam se upayogakartaon ka maargadarshan karane mein visheshagy hain, jisamen aapake fanal par traifik praapt karana shaamil hai.

teen prakaar ke traifik hain jinakee charcha rasel broonasan ke dotakom raaj mein hotee hai.

• traifik jise aap niyantrit karate hain: bhugataan kie gae vigyaapanon ya any sroton se jahaan aap niyantrit karate hain ki upayogakarta kaise aur kahaan laind karate hain.

• traifik jise aap niyantrit nahin karate hain: jahaan aap upayogakarta ko laind nahin kar sakate, vahaan doosaron ke blog se orgenik traifik ya traifik.

• traifik aapaka apana: aapakee eemel soochiyaan, graahak aur anuyaayee jinhen aap vishisht saamagree ya ofar bhej sakate hain.

googlai khoj vigyaapan aapake dvaara niyantrit traifik mein aate hain kyonki aap tay karate hain ki upayogakarta aapakee sait par kahaan samaapt hote hain.

nichod prshth ke maadhyam se aagantukon ke eemel pate praapt karake aur unhen traifik mein badalakar apane googlai vigyaapan abhiyaanon se aapake dvaara niyantrit traifik ka laabh uthaana mahatvapoorn hai.

is lekh mein, ham aapako googlai par saphalataapoorvak vigyaapan dene ke lie hamaare kuchh sarvottam sujhaav denge.

lekin kuchh buniyaadee baaton ko shaamil karake shuruaat karate hain.

googlai vigyaapan mool baaten

pletaform mein gota lagaane se pahale googlai vigyaapanon ke baare mein kuchh baaten samajhanee zarooree hain.

nishaana lagaana

sabase pahale, saim ke saath, aap kuchh janasaankhyikee ya samoohon ko vigyaapan dikhaane ke lie bhugataan nahin karate hain. aap keevard par bolee lagaate hain, jisaka arth hai ki jab koee vyakti aapake khoj se mel khaane vaale khoj kveree ko inaput karata hai to aapaka vigyaapan dikhaee dega.

jab aap keevard par bolee lagaate hain, to aap chunate hain ki aap kis prakaar kee bolee lagaana chaahate hain. vikalp hain:

sateek milaan: jaise hee aapane ise taip kiya tha keevard.

brod maich: koee bhee khoj kveree jisamen kisee bhee kram mein aapake keevard ka koee bhee shabd shaamil hai

brod-sanshodhit milaan: khoj kveree jisamen aapake keevard mein pratyek shabd shaamil hai, lekin jarooree nahin ki sahee kram mein aur beech mein shabdon ke saath ho

vaakyaansh milaan: aapake keevard ke saath shabd kee vividhata barakaraar hai lekin keevard ke pahale ya baad mein atirikt shabdon ke saath

ham aapako baad mein bolee lagaane ke lie kaun se keevard chunane mein madad karenge, lekin bas ise dhyaan mein rakhen.

Sanrachana

googlai vigyaapanon mein abhiyaan sanrachana bhramit karane vaalee ho sakatee hai yadi aap nahin jaanate ki ve un shabdon ko kaise paribhaashit karate hain jinaka ve upayog karate hain.

sanrachana nimn bhaagon mein toot gaee hai, uchchatam star se shuroo hotee hai:

lekha

abhiyaan

vigyaapan samooh

keevard

hamane pahale hee keevard ka ullekh kiya hai. ve us star par hain jis par aap bolee lagaate hain. isalie, jitane adhik keevard aap par bid karate hain, utane adhik samay ke lie aapako har baar khoje jaane ke lie kharch karane kee aavashyakata hogee.

vigyaapan samooh samaan vigyaapanon aur khojashabdon ke samooh hain jinhen aap samaan lakshyon ko sanyojit aur saajha karane ke lie chunate hain.

jab upayogakarta samooh mein kisee bhee keevard ko khojata hai, to samooh mein se ek vigyaapan yaadrchchhik roop se dikhaee dega.

abhiyaan vigyaapan samoohon ke samooh hain. pratyek abhiyaan ek vyaapak vishay ko kavar karega, jisamen vigyaapan samooh shaamil hain jisamen up-vishayak shaamil hain.

khaata star pratyek vyavasaay ya vebasait ko alag karane ke lie hai, isalie yadi aapake paas keval ek vyavasaay hai, to aapake paas keval ek khaata hoga. sait ke lie aapake sabhee abhiyaan khaate mein honge.

bolee laga rahe hain

bolee neelaamee kee tarah kaam karatee hai, isalie jisakee bolee sabase adhik hotee hai aur sabase achchhee gunavatta vaala vigyaapan sheersh sthaan praapt karata hai.

googlai in teen visheshataon ke sanyojan ke roop mein vigyaapan gunavatta skor ko paribhaashit karata hai:

keevard ke lie praasangikata

apekshit seeteeaar

lainding prshth ka anubhav

aapakee vigyaapan raink nirdhaarit karane ke lie in teen kaarakon ko aapakee bolee ke saath joda jaata hai.

khoj vigyaapanon par klik-throo-dar (chtr) raink 1 se raink 2 aur 2 se 3 tak lagabhag tezee se neeche jaatee hai, isalie yah utana hee mahatvapoorn hai jitana aap kar sakate hain.

yah sunishchit karane ke lie ki aapake paas uchch gunavatta skor hain, sunishchit karen ki aapake vigyaapan vishay se sambandhit keevard aur any shabdon ka upayog karate hain. upayogakarta ke lie mooly sanvaad karen taaki ve aapake vigyaapan par klik karana chaahen, aur lainding prshth ko shilp kar saken jo upayogakartaon ke lie samajhana aasaan ho.

chlichkfunnails lainding prshthon ko shilp karane ka ek aasaan aur prabhaavee tareeka hai jo upayogakarta ko bikree ke maadhyam se chalega, ek mahaan upayogakarta anubhav ka nirmaan karega.

googlai vigyaapanon ke saath saphalata ke lie yuktiyaan

sahee khojashabd chunana

saim ke saath anubhav ke bina vyaapaar maalikon ke lie keevard par bolee lagaane kee avadhaarana videshee ho sakatee hai, lekin sahee rananeeti ke saath ise pakadana aasaan hai.

keevard chunane kee kunjee khud ko upayogakarta ke joote mein rakhana hai. yadi aapako us utpaad ya seva kee aavashyakata hai jo aap bech rahe hain, to aap googlai mein kya likh ​​rahe hain?

un logon ke baare mein sochen jo log aapake utpaad ya seva ko hal karane ke lie samasya ka samaadhaan karane ke lie upayog karate hain aur un khojashabdon ke baare mein sochate hain jinaka ve samaadhaan ke lie khoj karate hain.

ve khojashabd hain jin par aapako bolee lagaanee chaahie.

yadi aapaka vyavasaay naya hai, to ods koee bhee aapake braand naam kee khoj nahin karega, lekin aapako is par bolee lagaane par vichaar karana chaahie ki kya aap braand jaagarookata badhaana chaahate hain ya yadi aapaka braand kuchh logon ke lie jaana jaata hai jo ise khoj sakate hain.

aapake paas apane braand naam par bolee lagaane vaale pratiyogee bhee ho sakate hain. us sthiti mein, aap nishchit roop se us vigyaapan sthaan ko punah praapt karana chaahate hain.

googlai vigyaapanon mein ek keevard plaanar tool hota hai jisaka upayog karake aap yah pata laga sakate hain ki keevard kveree ke lie prati maah kitanee khoj hotee hain aur sharton ke lie pratispardha karana kitana mahanga hai.

upakaran aapake utpaad ya seva se sambandhit adhik keevard khojane mein aapakee sahaayata kar sakata hai.

sahee lainding prshthon ka upayog karana

lainding prshth aapake googlai vigyaapan abhiyaan ko bana ya bigaad sakata hai.

aapake paas aise shaanadaar vigyaapan ho sakate hain jo upayogakartaon ko klik karane ke lie lubhaate hain, lekin yadi ve jis prshth par aate hain vah bhramit karane vaala hota hai, to ve prshth ko uchhaal denge, khoj parinaamon par vaapas jaenge aur sambhavatah ek pratiyogee ke vigyaapan par klik karenge.

googlai vigyaapan jaise bhugataan-prati-klik vigyaapan ke saath, aap har baar kisee ko klik karane ka bhugataan karate hain, na ki har baar kisee ko khareedane par.

isalie yadi log aapake vigyaapanon par klik kar rahe hain, lekin phir aapake bhramit lainding prshth se uchhal rahe hain, to yah paise kee bhayaanak barbaadee hogee.

yah sateek samasya hai ki chlichkfunnails hal karatee hai.

lainding prshthon ke paaramparik tareeke se veb vikaas aur dijain kee aavashyakata hotee hai, jisamen bahut samay, prayaas aur paisa lagata hai.

yahee kaaran hai ki bade bajat ke bina bahut se chhote vyavasaay ke maalik upayogakartaon ko bhramit karane vaale lainding prshthon ke saath samaapt hote hain, jisase unhen uchhaal aata hai aur badale mein apane vipanan dolar ko barbaad karana padata hai.

chlichkfunnails ek sophtaveyar hai jo aapake lie apane svayan ke lainding prshth banaana aasaan banaata hai jo bahut achchhe lagate hain aur upayogakartaon ke lie samajhane mein aasaan hote hain.

chlichkfunnails ke saath lainding prshth banaane ke lie kisee koding ya dizain kee aavashyakata nahin hotee hai, isalie aap ek vyast udyamee ke roop mein ek baar ke lie samay bacha sakate hain!

chlichkfunnails lainding prshth leed praapt karane aur bikree karane kee prakriya ko saral banaane ke lie banae gae hain.

pratyek lainding prshth ko yah sunishchit karane ke lie taiyaar kiya gaya hai ki upayogakarta graahak banane ke lie kya karen ya kahaan jaen, is baare mein bhramit na hon.

aagantukon ko bikree prakriya charan-dar-charan ke maadhyam se nirdeshit kiya jaega taaki aap kisee bhramit vebasait ke kaaran graahakon ko kho na den.

tarning traiphik yoo kantrol in traiphik yoo on

jaisa ki dotakom seekrets mein charcha kee gaee hai, "traiphik aap khud yaataayaat ka sabase achchha prakaar hai."

svaamitv vaala traifik aapakee eemel soochiyon, graahakon, anuyaayiyon, ya kisee aur ko hai, jinhonne aapako apanee sampark jaanakaaree dee hai, taaki aap ab unhen samaachaar patr bhej saken aur unake lie vishisht prastaav de saken.

svaamitv traifik praapt karane ka ekamaatr tareeka any do prakaar ke traifik ko aapake dvaara traifik mein badal dena hai.

oopar die gae sujhaav aapakee sait par upayogakartaon ko laane mein madad karenge, lekin yah keval pahala kadam hai.

chlichkfunailinais yah sunishchit karane ka ek tareeka hai ki upayogakartaon ko bikree prakriya ke maadhyam se nirdeshit kiya jaata hai, jo aapake svayan ke traifik banate hain.

udaaharan ke lie, jab koee upayogakarta aapake googlai vigyaapan par klik karata hai, to yah unhen kol-too-ekshan ke saath ek nichod prshth par nirdeshit kar sakata hai jo unhen aapake dvaara pradaan kie jaane vaale mooly ke badale mein apana eemel pata darj karane ke lie protsaahit karata hai.

phir, bhale hee ve aaj khareedaaree na karen, aap unhen eemel nyoozaletars aur ofar bhej sakate hain taaki ve bhavishy mein vaapas aana aur khareedaaree karana yaad rakhen.

yadi aap apane aap traifik par niyantran rakhane vaale traifik ko saphalataapoorvak nahin badal rahe hain, to aap samay ke saath bahut adhik sambhaavit bikree kho rahe hain.

yadi aap apane niyantran vaale traifik ka laabh uthaana shuroo karane ke lie taiyaar hain, to chlichkfunnails 14 din pareekshan ka prayaas karen!